It’ll likely go all-in on USB-C next year, maybe even cheerfully marketing the new connector as a way to reduce excess e-waste at its next flashy iPhone announcement event. Of course, Apple’s not likely to take much of a financial hit from the death of the Lightning cable. It meant iPhone users would have to get those charging cords straight from Apple, as opposed to taking that money to any other manufacturer of USB-C cords. Having a proprietary charger on the iPhone was just another piece of that strategy. The goal is to keep customers under the Apple dome at all times. ![]() It’s why the company switched from Intel chips to its own proprietary silicon and quadrupled down on its streaming service offerings. ![]() Apple’s overarching business ethos is to control every bit of its product line. This is a change the company has resisted for years. Clearly, Apple isn’t exactly happy about the ruling.
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